COFFEE ISLAND UNIVERSE AND POP-UP PARTY VIBES @ SKG!
Coffee Island Universe and Pop-Up Party Vibes!
Coffee Island didn’t just open another store — it established a new destination. On Friday, May 22, its new landmark location at Gounari 20 in Thessaloniki was transformed into the “Coffee Island Universe”: a place where disruptive design, innovation, and the city’s party vibes became one.
Designed as an “imaginary island,” the space functions as a multisensory environment that redefines the customer journey. Media representatives had the opportunity, through an exclusive presentation, to experience firsthand how Coffee Island transforms the everyday coffee ritual into a higher experience of connection and inspiration.
Innovation at Coffee Island now has color, flavor, and bold character. The new Alpha Gen Vibes beverage category was created to respond to the global trends of Gen Z and Gen Alpha, combining energy, balance, and the ultimate Instagrammable look:
- Matcha Iced Latte Strawberry: Pure matcha on a velvety oat base with the freshness of strawberry.
- Hojicha Iced Latte Mango: Roasted tea notes in a surprising combination with the exotic sweetness of mango.
- Ube Iced Latte Yuzu: The “magical” purple of ube sweet potato meets the refreshing intensity of yuzu.
The new Gen Heeeey drinks by Coffee Island were created to prove that the ultimate flavor trend can also be completely natural. In our original recipes, we use exclusively natural raw ingredients such as matcha, hojicha, and ube, combined with purees made from natural fruits.
At the same time, responding to modern dietary needs, all recipes exclusively use alternative plant-based drinks, ensuring a 100% plant-based experience. The best part? Every option in the range contains fewer than 200 calories, offering the most guilt-free, refreshing, and new-gen indulgence for your everyday life.
As the day gave way to the afternoon, the energy rose with a high-energy pop-up party that turned Gounari 20 into the ultimate meeting point of the city. Influencers and friends of the brand immersed themselves in powerful DJ sets and interactive vibes.
With this event, Coffee Island confirmed its leading role in modern culture: it doesn’t follow trends — it creates them.
