COFFEE ISLAND @HOME: A COFFEE EXPERIENCE… JUST LIKE HOME!
In a detached house in the heart of Plaka, Coffee Island presented a different concept event, dedicated exclusively to the coffee we enjoy in the comfort of our homes.
“Coffee Island @Home” was not a typical product presentation, but an immersive experience. A cozy house was transformed into a functional coffee house, where each room represented a different coffee-drinking moment throughout the day. From the first morning espresso in the kitchen, to an afternoon coffee with friends in the living room, or a quieter, more personal moment of relaxation, guests were able to see in practice how the company’s coffee products naturally fit into everyday life.
The philosophy behind “Coffee Island @Home” was simple: quality coffee is not limited to the store. It can be part of our daily routine, our hospitality, and our personal moments, with the same care and consistency that characterize the brand.
With this initiative, Coffee Island redefines the role of the coffee roastery in modern life, proposing a way of enjoying coffee that begins in the store but is completed at home.
Representatives from the media and influencers attended the event, having the opportunity to discover the range of products available at Coffee Island stores, as well as in organized retail. Core and timeless product categories for home consumption — such as espresso, filter coffee, Greek coffee, and chocolate — are available on the shelves of major supermarket chains across the country.
